Munich, capital of Bavaria, is a beautiful Alpine location for conferences, trade fairs or convention trips for product launches or corporate presentations among others.

Munich has been the capital of Bavaria since 1503. It has cig-city style and rural charm, Alpine character and Mediterranean verve, art treasures and the Oktoberfest, traditional customs and high technology, beer gardens and haute cuisine, and operas that makes Bavaria’s state capital so endlessly fascinating, and so popular with visitors from all over the world.

The Munich Trade Fair Centre's functional facilities and technology set standards. World-class communications technologies and excellent services provide the right conditions for people to meet, communicate, exchange important market information and place orders. The harmonious blend of functional facilities and aesthetic design also contributes to the extremely pleasant atmosphere at the New Munich Trade Fair Centre.

Munich is famous for its food and favourite beverage with many traditional breweries exporting their lagers, pils, bocks and 'Weißbier' (wheat beer) around the world. The annual 'Oktoberfest' is a unique experience with masses from all over Europe going crazy and getting drunk on beer served in units of 1 litre called 'Mass'.